Creating a blog plan before jumping headfirst into the blogging world is something I know many seasoned bloggers wish they had done before they started.

Let’s get you on the right track before you jump off the deep end into the big world of blogging.

A blog plan is more than just figuring out your niche and what hosting service you will use. You’re going to need a road map.

This post may contain an affiliate link or two, which means I’ll receive a commission if you make a purchase through my link, this doesn’t cost you anything extra. Feel free to read the full disclaimer.


Write Out Your Why

Why do you want to start a blog? Who are you blogging for? Do you only want to make money? It’s okay if you do; just make sure you set a clear why statement for your blog.

You’ll need it as motivation for the days your strategies don’t go as planned.

Review other blogs

Log onto Pinterest and check out other blogs in your niche. You’ll quickly be able to point out the big leaguers immediately.

They’ll have thousands of followers and millions of Pinterest monthly views; you can’t miss them. When I say review, I actually mean stalk.

Stalk them in a good way. Don’t be weird. Watch their blog and the things they write about.

Learn how to search for keywords | Blog Plan

I went over finding keywords in my post on How To Start A Blog With No Money.

Keywords are anything a reader would type into a Google search bar. Some keywords are searched for more often than others.

It’s your job to find the most searched keywords in your niche and write content-rich articles on those topics.

How To Research Your Niche

The other step in planning out your blogging strategy is researching your niche. For example, are you blogging about events?

You’ll have to explore all the upcoming events being held locally and then blog about them.

This is extremely important because although you should be writing for your readers first, it doesn’t hurt to find out what other bloggers are writing about these events so you can compete against them.

Use Google Trends

Google Trends tracks how often a keyword has been searched over time. I use it almost every day when I search for new niches to write in or just look up a keyword idea.

It tells me if a specific topic has been on the rise lately and that maybe I need to jump on that train before it gets too late or even if a certain topic that I have been writing about has been on the decline lately.

Building Your Blog Posts Around Keywords

As I mentioned earlier, it’s essential to build blog posts around keywords that your target audience would be interested in and search for.

For example, let’s say you run a travel blog and someone types in “best places to visit in Jamaica” into Google; those words would now be known as target keywords because they were the exact words typed into Google.

Now write an article on that topic and use those target keywords throughout the body of your post. Your title should be the most targeted keyword phrase so having something like “The Best Places To Visit In Jamaica” will tell Google to only put your blog post in front of people searching for that exact phrase.

Write For Your Life | Blog Plan

Write as many content-rich blog posts that you can. When I say content-rich, I mean your articles really give full-on details about your topic.

Your blog should be the answer to all your readers’ problems. Whatever subject they were searching for should begin and end with your blog post.

Once you have 10-15 blog posts written, edit them using Grammarly, and search for ways to add more keywords.

Learn how to make Pins for Pinterest

Creating pins for Pinterest that actually get clicks is the object of the game. You want to create bold and beautiful images that people will want to save to their boards.

You also want to make titles that people can easily read and relate to, so they will click through your article and actually read it.

It’s honestly easy but making Pinterest pins gets tedious and often something you’ll despise doing after the first 100 or so.

The person that taught me how to make Pinterest pins is Suzi Whitfield. She’s a blogger, an entrepreneur, and a loving mother of 3.

She helps new bloggers and inspiring bloggers create every they need to have a successful blogging career. She’s helped me quite a bit.

No one is paying me to say this; I honestly just really love her! Check out her YouTube tutorial here on how to create Pinterest pins using Canva.

How To Start Making Money Blogging?

After completing all your research and writing your first 3 blog post, it’s time for you to decide where to start your journey into blogging. There are several paths you can take. The most popular being:

  • Paid Ads
  • Affiliate Marketing
  • Sponsored Posts

Paid Advertising | Blog Plan

You can pay for advertising in Facebook ads, Google ads, or even Pinterest paid traffic. I will say that it’s better to master one form of advertising before you try another.

If you want to master Facebook ads, then put all your investment there, but you should choose whichever platform works best for your niche and gut feeling.

Affiliate Marketing

Affiliate Marketing is one of the most popular forms of monetization for bloggers.

If you are already familiar with affiliate marketing, then you are probably well on your way to making money blogging.

All you have to do is sign up for an affiliate account by clicking here or signing up under someone’s referral link.

For new bloggers, I recommend using Amazon, CJ Affiliate, and ShareASale. They all payout nicely and make it extremely easy for new bloggers to understand when to expect their first payment.

Sponsored Posts

Do companies want to work with me?

Of course! If you are looking to work with brands, I recommend researching your target audience and what they would be interested in seeing within your niche.

When you show companies that you know your audience and how blogging can benefit them, they will more than likely want to work with you.

I often get emails from brands looking for bloggers who have a large following, but if you don’t have a large following yet, they may be willing to work with you as well after seeing the content on your blog or reading some of your blog posts.

This post was all about how to blog plan before you get started blogging.