Not getting any blog traffic from Pinterest yet? I know, it’s a pain. You spend hours pinning your content, and then nothing happens. It’s frustrating! You write an awesome blog post! Why isn’t anyone reading them?
Don’t worry; there are ways to make sure people actually see your pins and click through to your site. In this article, I will show you how to get blog traffic from Pinterest.
This post may contain an affiliate link or two, which means I’ll receive a commission if you make a purchase through my link, this doesn’t cost you anything extra. Feel free to read the full disclaimer.
What Am I Doing Wrong?
The most frustrating answer to that question is “Probably nothing.” But don’t get discouraged.
Pinterest drives traffic to blogs based on user experience. How people interact with your pins will determine where and when your pins will get shown.
They also favor content from content creators that have been on the platform longer and have a bit of authority. So you see the problem there? You’re just young, and they don’t trust you yet. Like your parents!
So it may not necessarily be that your content is bad or uninteresting. You just have to build up domain authority to get the respect you deserve in the blogging world.
- Blogging Goals | How to Set Realistic Blogging Goals and Achieve Them!
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How To Get Blog Traffic From Pinterest
1. Pin Other People’s Content
You can get a lot of traffic if you start pinning other people’s content to Pinterest. You should comment and engage with pins related to your content to build relationships with the original pinner.
2. Use Good Keywords In Your Boards And Pins
The second way to get blog traffic from Pinterest is by using keywords in both your boards and pins. This allows Pinterest users to find your pins more easily. It gives them an idea of what kind of content you pin, making it more likely to leave a trail of clickable breadcrumbs.
This is especially important if you want visitors from Pinterest because those keywords make it easier for people to find and follow your boards and pins.
Try using relevant keywords that are similar to the title of your images. This increases the chance that other Pinterest users will notice and share them with their followers, leading to an increase in traffic.
3. Optimize Your Boards
Make sure you optimize your boards so they can be found by doing two things: use popular board names and add descriptions where necessary.
First, you should use popular board names. You can do this by using keywords in your board titles. For example, if your blog is about skincare and beauty products, try naming the board things like “Beauty Product Reviews,” “Skincare Made With Natural Ingredients,” or “Skin Care Tips.”
The second thing to do is add a description where necessary. This will allow Pinterest users that click on your boards to see what kind of content they contain. In these descriptions, be sure to include keywords that are related to the images on each board.
4. Add More Pins To Your Boards
Adding more pins to your boards increases their chances of being shared across Pinterest. This gives people a better idea of what they can expect to find on your boards. It also increases the chances of click-throughs to your site, which results in blog traffic.
5. Use Images That Are Eye Catching And Relevant To The Content Of Your Post
This one is pretty obvious but still important enough that it’s worth mentioning. Make sure that your images are relevant to the content of each post and use good quality images that will catch the eye of Pinterest users browsing through their feed.
6. Go Big With Your Pinning | Get Traffic From Pinterest
Make sure you go big with your pinning. Use keywords in both your board titles and descriptions to help increase traffic to your site organically. Plus, only share high-quality pins so Pinterest users can trust that they won’t waste their time clicking links on it. Remember, this is about the user experience too!
Make Your Blog Posts Pinterest Ready
Follow these tips for every blog post to ensure you are doing everything you can to get traffic.
Keyword Research | Get Traffic From Pinterest
At the beginning of any blog post, you should do keyword research. You want to use highly relevant keywords that people search for, which will help your content rank in search engines.
Keyword research is looking up what people are searching for on Google. You want to use trafficked keywords so that your blog post attracts a lot of search traffic.
Be helpful! Give your readers tips, advice, and how-tos. Don’t just write blog posts that are full of fluff. Give your readers something to take away. The more you add value to their lives, the more they will love you and return for more.
I can not stress enough how important it is for you to use spell check and grammar check while writing a blog post. There’s nothing more irritating than reading an article with lots of errors in it. It forces me to stop reading and go somewhere else where they respect the English language.
Everyone makes mistakes, but you don’t want people thinking that means your blog post or content isn’t good. Grammarly will fix all of your silly mistakes, so you never look like an amateur again (I use Grammarly on this blog!)
Yoast SEO Plugin
If you know anything about blogging, coding, or SEO in general, you should be using the Yoast Plugin. It allows you to optimize your blog posts for search engines.
It teaches you great information along the way- like how often to publish new posts (2x/week), what keywords to use (keywords in your title, slug, and several times throughout the rest of your blog post), and what description to write (the description you see in Pinterest).
Yoast SEO will help guide you along the way on what needs to be done for SEO purposes when writing a blog post. It also shows you how readable your content is, which factors into Google rankings. Utilize this plugin and make sure your posts pass their test!
A LOT OF PINS
Pinterest is a huge source of traffic. The more you pin, the better! You’ll drive more traffic to your blog through Pinterest when you have multiple pins for your posts.
Pinterest is a lot like blogging. You need to work on it and build up your pin catalog if you want traffic. It takes time, but it’s worth the wait when you get consistent visitors from Pinterest (my most significant source of the traffic to my blog posts).
Pin Consistently | Get Traffic From Pinterest
It doesn’t work that way. You can’t just post once and expect people to visit your blog. You have to pin a bunch of different things and consistently promote your blog posts on Pinterest. If you keep pinning great content, people will return to your profile over and over again.
Add Social Share Buttons to Your Content
Nowadays, everyone shares content on social media. They share with their friends, from websites they enjoy reading, from advertisements. It’s expected! You need to make it easy for your readers to share your posts on social media, so they get the word out too!
Add social share buttons to your blog posts so people can easily share them on their favorite social media platform.
We live in an age where we expect higher quality content than ever before. Our society has become much more competitive, and we have so many more resources at our fingertips.
So don’t settle for mediocrity! Please take the necessary steps to make sure your blog post is as good as it can be because that’s what people expect from you these days.
The Wrap Up: Get Blog Traffic From Pinterest
Keep in mind; I am by no means an expert on Pinterest. This is just what has worked for me, so I’m sure it can work for you too! Here are some more tips:
- Optimize -Write great titles and use your keywords in your pin description. This will help people find you when they search Pinterest.
- Interlink – Make sure to interlink posts in your blog posts. Gain more traffic to other blog posts simply by linking relevant posts within your text.
- Be Helpful – Advise your readers. People love getting free tips from experts because it can help them better themselves in whatever they are working on! Don’t be afraid to share what you know with people since it could help them improve their lives or businesses.
- Images – I’ve found that using images that are at least 1000 x 1500 pixels works best for me. This is based on my personal experiences only, and I’m sure others will disagree with me here. But you want to make sure it looks good when people pin them! If people like the images, they’ll share them more, allowing others to find your blog post organically through their feed.
Pinterest is HUGE for bloggers looking for blog traffic. Utilize all of these strategies and enjoy as you watch the page views roll in!
You’re awesome! Keep blogging & sharing your content, even if it doesn’t have many readers yet! You will get there soon enough- keep pushing through and learning along the way—comment below with your biggest struggles with getting blog traffic from Pinterest.